 Training
and Business Consulting |
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| Development and Implementation
of CI Program |
Development
and implementation of CI Program,
a formalized, continuously evolving
process by which the organization
assesses the evolution of its industry
and the capabilities and behavior
of its current and potential competitors
to assist in maintaining or developing
a competitive advantage. CIP tries
to ensure that the organization has
accurate, current information about
its competitors and a plan for using
that information to its advantage. |
  on
inquiry |
|
|
| Drive-by and On-site Observations |
| Drive-by and
On-site Observations of the competitor's
[full or empty] parking spaces, new
construction-in-progress, customer
service at retail outlets, volume and
pattern of [suppliers' or customers']
trucks, etc. can yield useful CI information
about the state of the competitor's
business. |
| |
|
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| Competitive Benchmarking |
| Competitive Benchmarking is used for
comparing the organization's operations
against those of the competitor's. |
| on
inquiry |
|
|
| Corporate CI Audits |
Corporate CI Audits
aim to effectively review an organization’s
current operations to determine what
is actually
known about the competitors and their
operations. The CI audit helps in pinpointing
the organization's CI needs. |
| on
inquiry |
|
|
| Reverse Engineering |
| Reverse Engineering
of competitor's products and services
may yield important CI information
about their quality and costs.
|
| |
|
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| Defensive CI |
| Defensive Competitive
Intelligence involves monitoring and
analyzing one's own business activities
as the competitors and outsiders see
them.
|
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