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| Corporate Intelligence
Services for Successful Business |
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What
is |
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| Corporate Intelligence (CI |
Corporate
Intelligence is
a broad term covering both Business
Intelligence and Competitive
Intelligence as
well as those elements that are inherent
in global operations, such
as Corporate Security and Counter-Intelligence.
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| Business Intelligence (BI) |
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Intelligence is
any combination of Data, Information,
and Knowledge concerning
the Business
Environment in which a company
operates that, when acted upon, will
confer
a significant Competitive Advantage or
enable sound decisions to be made.
Thus, for practitioners, the term encompasses
both Competitive Intelligence and Knowledge
Management. Involvement in
business intelligence operations will
enable
the organization to, among other things:
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anticipate and manage risk; |
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seek Opportunities and new markets; |
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take action before competitors; |
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Innovate; |
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exploit competitors’ weaknesses; |
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improve Planning and
decision-making. |
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The term is also
widely accepted as being concerned
with Information Technology solutions
for transforming the output from
large
Data collections
into so-called Intelligence;
usually through the integration of
sales, marketing, servicing, and
support activities. Also loosely
referred to
as Customer Relationship
Management,
it covers such activities as Data
Mining and Enterprise
Reporting, and the associated
software. Those involved in this
form of business intelligence tend
to regard
it as simply one aspect of Knowledge
Management.
Systems based on such software have
replaced the term Executive info
rmation
systems.
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| Competitive Intelligence
(CI) |
Competitive
Intelligence is
a systematic and ethical program for
gathering, analyzing,
and managing Information about
the external
Business Environment
that can affect a company’s plans,
decisions, and operations. Although
narrower in scope,
it is commonly employed as a synonym
for Business Intelligence. |
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| Competitor Intelligence
(CI) |
Competitor
Intelligence is a subdivision
of Business Intelligence that
concerns the current and proposed business
activities
of competitors. |
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Intellonet
Limited, 21/F ICBC Tower, Citibank Plaza,
3 Garden Road, Central, Hong Kong info@intellonet.com
Copyright © 2006 Intellonet Limited
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